Strategies to Win Against Price-Cutting Competitors

In a crowded marketplace like what businesses such as Woodbridge towing services find themselves in, it may seem that price wards are inevitable. However, slashing prices to beat the competition will hurt your credibility, brand image as well as margins. In life, we get what we pay for. Even if buyers try to convince you otherwise, they all understand this principle. Instead of racing your price-cutting competitors to the bottom, you can instead leverage your product’s strongest assets to create value that outweighs a lower price.

Here are notable factors you can apply to build a strong competitive advantage.


Stand by your premium pricing

It might seem controversial by charging a premium price and sticking to it despite market demands, but actually, that can be a competitive advantage. It is common to assume that all buyers will be making a purchase decision based largely on cost, but it is rarely the primary deciding factor when it comes to making a purchase. A prospect may lead you to believe that price is the only deciding factor, and that is not the case. Buyers will normally tend to be so skeptical when the price is too low. Instead, you should aim at standing with your premium pricing because of the quality and superior performance your product offers.


Sell Value not Price

Value, not price, is always the most crucial factor when it comes to making a purchasing decision. Having a valuable product is one thing, but having the ability to sell value is what will set you apart in a sea of cheaper competitors. To create value for your buyers, you will need to understand the unique standards and expectations your prospects have. You must understand what makes your product noble and stand among your competition. Use value as a competitive advantage and this will happen after you have customized your solution to meet all the demands of your buyers.

Master product delivery

Delivering is a key part of any successful business. In competitive industries, a company’s ability or failure to deliver a product or service promptly as agreed can make or break relationships with customers. When a prospect tells you they can get the same product or service at a cheaper price elsewhere, you need to ask them why are they then talking to you?  Never be intimidated. Stick to what works for you and at all times, ensure you can deliver to customer expectations, by meeting and exceeding them accordingly.


Practice helpful selling

By helpful selling, we talk of the ability to reach your prospects professionally, on their terms. Doing so is what guarantees the success of doing business today, in a competitive marketplace. Today, buyers are more in control of the sales process than ever before. With added control comes a decreased willingness to talk to salespersons if they don’t put the customer first. Today’s buyers understand the value and are willing to pay a higher price if you can guarantee they meet this value. Always delight your customers.

How to Invest in Your Employees

There is no business without employees. has been able to operate and serve customers seamlessly because of the efforts the founding team placed in recruiting the best talent and training employees to deliver to customer expectations. The people you employ are the engine of your business and are mandated to drive your business forward. They get your business from point A to Point B and even beyond. To drive fast and well, you must invest in your employees. The team you put in place will have a direct impact on the relationship you have with your friends, the quality of work you deliver and your ability to deliver work at the pace you need.


What it means to invest in your employees.

Investing in your employees means spending both time and money to ensure your members of staff feel valued and informed. When investing in your employees, your goal is to increase their engagements. Employees who are engaged will routinely exceed set expectations. They will feel they are contributing value to your business.

Here is the top of the reasons why you need to invest in your employees.


Achieve greater profitability

When you invest in your employees, they will feel empowered and given the resources they need to deliver to set expectations. They will feel motivated to achieve greater profitability. Companies that have highly engaged employees to register higher earnings per share and reap a lot of benefits from their investments.


Surpass current productivity

Research has shown that engaged employees work harder and deliver good results. Engaged ones outperform their less engaged ones by a margin of 200 percent. It is also important to factor in how to engage your employees. In most cases, two-thirds of employees’ experience burnout at work, and this can lead to compromised health and reduced productivity.

There are risks associated with the failure to invest in your employees. Some of these risks include;


Decreased client confidence

When employees leave, they will normally take the relationships they have built with your clients with them. To rebuild those relationships will take a lot of effort and resources. Employees can also leave leading to eroding confidence from clients you have. Always ensure you keep the turnover rate as low as possible.


 High turnover rate

As a business owner, you want to hire and retain the best people for your company. When you have disengaged employees, they will be more likely to leave, and if they do, they will take institutional knowledge with them. You will incur a lot of costs replacing them. With engaged employees, they are more likely to stay, and they will also help you to recruit other talents.


When employees are leaving your business, you will experience increasing hiring and onboarding costs. In addition to the efforts you put into recruiting and training, there are other soft costs associated with turnover. A lot of time and resources will be wasted in planning the whole human resource coordination and interview processes. To avoid all these issues, ensure you properly invest in your employees.

Tips for Maintaining Healthy Hair

People everywhere have varying opinions about the best way to take care of their hair, and for providing the healthiest conditions for their own personal mane.  One thing that most people have in mind, though, is that they want to do the best they can, in order to have healthy, manageable hair that will remain youthful and strong for a long time in the future.  After all, it is important to look good and feel good, at the same time!  Below, you will find several suggestions for providing a healthy environment for your hair.  Perhaps some of these ideas will spark a hair care taking regime that you have not thought of before now, or maybe they will lead you to create some new hair care ideas for yourself, too.

The first step that you should make is to decide which type of hair you have, which will directly affect how often you should wash your hair.  Typically, the oilier your hair is, the more frequently you will need to wash it.  Extremely oily hair may need to be washed every day, while hair that is not as oily may benefit from being washed every couple of days.  Hair that is color treated tends to be less oily, as well as hair that belongs to an older person.  Deciding if you have oily or dry hair is the first step to making the best decision about your shampooing schedule, which will be beneficial for the health of your hair.

Next, it is important for you to choose the best type of hair products, based on the type of hair that you have on your head.  For example, if you color your hair, then choosing a shampoo specifically formulated for color-treated hair is going to provide the best nourishment for your hair and for your scalp.  Also, your hair will be healthier if you use a hair conditioner after every shampoo.  This may be achieved by using a 2-in-1 product (this is a shampoo that is also mixed with a conditioner in the same bottle), or choosing a conditioner that will compliment your shampoo type.

One aspect of hair styling that can cause damage to your hair involves heat.  Hair instruments, such as hair dryers, curling irons, rollers, and other similar items, can wreak havoc on your hair, especially if you are not careful with them.  Repetitive use of hair tools, especially ones that get very warm, can lead to damaged hair.  Using a heat protectant product will certainly help to protect your hair.  Another trick is to use the cold-shot button on your hair dryer, as you wrap up the drying cycle, or avoid using the hair dryer at all, if you are comfortable with the natural hair-drying appearance.

It may sound counter intuitive if you are trying to grow your hair longer, but regular trims will help to keep your hair healthy and will actually promote more hair growth.  When you trim your hair, even just a little bit, you are able to get rid of split ends that could be damaging your hair.

Lastly, it is important to remember that healthy hair, and skin for that matter, begins from within your body.  Remember to hydrate yourself adequately, eat a healthy diet full of vitamin-enriched foods, and perhaps even take supplements that are meant for enriching hair.  Your hair will thank you with a healthy appearance and with a healthy glow.

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Tips for Finding the Best Hair Salon in Your Area

For many people, hair is a highly personal thing.  A good hairstyle can make a person feel pretty or handsome, and can build confidence, in an individual, unlike anything else.  If you have recently moved to a new town, and you are wondering how to find a new hairstylist, or if you are just in the market to find a new stylist, for one reason or another, then we have some ideas for you that you may wish to consider.  Finding a new hairstylist can be frustrating for some people, but with just a few simple tips, perhaps some of your stressful decision making can be alleviated.

For some ideas on how to locate a new stylist, the first thing that you may consider is “word of mouth” recommendations.  Even in today’s fast-paced society, there is nothing quite as suggestive or as strong as having a verbal recommendation for a particular service or supply.  Speak with friends, family, neighbors, coworkers, or someone else that you know, and ask them for recommendations for local hairstylists.  You may even see someone you don’t know, but you admire their hairstyle, and you can ask them where they go, locally, to get their hair done.  Most people like to be recognized for having a great haircut, and will gladly share this type of information with you.

Online reviews of specific salons and/or individual hairstylists are another great way to screen for a potential hairstylist.  On your own time, you can easily search for someone that will meet your needs, your hair cutting desires, and your hair budget, as well.  Online sites, such as Facebook, Instagram, or Pinterest, are also great places to seek and search for local hairstylists that will fit your needs and your current wishes.

Some food for thought for you now.  If you are moving from one hairstylist to another voluntarily, then you may want your old stylist to provide you with some specific styling information that you can take to your new stylist.  For example, if there is a specific hair color that has been used on your hair, or if there is a unique trimming technique that works wonderfully on your hair, ask your current stylist to jot down specific information and ideas that you can carry to your new hair maintenance technician.

Another idea that can help you relate to a new stylist is to provide physical examples of hairstyles that you admire.  Perhaps you have an old photo of your own hair that was really enjoyable at one time, or maybe you have a clip from a magazine or an online photo of a model, that will be able to provide your new stylist with samples of the style that you are interested in and you would like to see for your own hairstyle.

As you meet a new stylist, it may be best to enter the new relationship slowly and cautiously.  For example, for your first appointment with the new stylist, consider getting just a light trim, a deep conditioning treatment, or even just a consultation visit.  This way, you can check out the new person, and get a feel for their hair styling techniques, without doing something dramatic, such as going from a long hair style to a short bob, or from a brunette to a bright blonde.  Once you get to know the new stylist, and build confidence in their abilities and in the good vibe that you have with him/her, then you can branch out and do some hair technique that is more involved and exciting.

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Hair Styles for Little Girls

As a parent, there are a few important things that you should consider when styling your young daughter’s hair. You must consider the length of the hair, the activity that your daughter will be participating in, and the time you have to do the hairstyle.

Hair Length.

There are different hair styles for different hair lengths. For short hair it looks cute to do little pig tails or a half up half down look. For medium and long hair braids are a great option. There are many different types of braids and many different looks that you can do with braids making them a very versatile hair style.


It is always a good idea to decide how to style your daughter’s hair based on what activity she is doing. For any sort of athletic activities, do your daughter a favor and put her hair up. Whether you put it in a bun, pony tale, or pig tales, put her hair up. This will allow her to have fun without her hair getting in the way. For all other activities, get creative! For school you could clip back her hair with a cute hair clip or bow. When going to a play date braids are a great option because her hair will be back, but she won’t be super active so they won’t fall out. For special events doll your little girl up! Girls loved to have their hair curled, plus it looks adorable when little girls have curled hair.


As a parent, you know that time management is everything. Some hairstyles can take longer than others, so make sure whichever hairstyle you pick fits into the amount of time that you have for that day. If you know mornings are always rushed and the only time you can do her hair is in the morning, stick with a simple and quick hairstyle like a pony tale. On days when you have more time french braids might be an option. Try and have a plan on what type of hairstyle you are going to do each day so it makes the process easier.

One question that often comes up when parents are talking about doing their daughter’s hair is how much of a say their daughter should have regarding the hairstyle. Your daughter should definitely have a lot of input in what her hairstyle is. You want to make sure that she is happy and comfortable with the hair style you give her. Obviously if she wants a super intricate hairstyle that you don’t know how to do or don’t have time to do, then you will have to do something else. Kids like to be able to express themselves and for many little girls they can do that through their hairstyle. The best advice is to give your daughter 2-3 options that you can practically do based on skill and time and let her decide. This way you are still the one making the decisions, but also letting her have a bit of control.

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How to Get the Perfect Charm Pageant Outfit for Your Kid

BeautyHave you lately made a decision that you would certainly like your kid to enter into beauty contests? Whether your youngster is a toddler, a teenager, or a primary school aged child, it is most likely that you will be in charge of choosing and also getting an elegance pageant outfit. A charm pageant outfit is an integral part of a pageant; for that reason, you will certainly wish to ensure that you take your time as well as pick the ideal elegance pageant gown for your child, not simply any ole one.

One of the very first points that several father and mothers do is attempt to picture just what type of dress they would certainly like their kid to put on. While this is more than possible to do, you never ever actually know exactly what you will locate. As opposed to losing time discussing exactly what you could or may not even find, you could want to wait and save the conversations until after you begin shopping. So, during that situation, the very first thing that you might intend to do is head on to your mall or outfit shop.

Once you reach the establishment or establishments that you would like to visit, you can begin eliminating appeal pageant outfit styles or shades almost immediately. It is additionally suggested that you bring your daughter in addition to you. If your daughter is unable to attend, for one factor or one more, you could look, however you might wish to hold back on purchasing. An elegance pageant gown is one that must be a joint choice between every person entailed, also your kid, especially if she is a teen. Once you and your daughter have a handful of charm pageant gowns that they would like to at least try out, you will certainly wish to get started with doing so.

When it comes to trying out an elegance pageant gown, you will want to urge your little girl to do more than simply try on an outfit. She will certainly want to walk in it, flex a little, etc. Although an appeal pageant dress may be attractive, it doesn’t necessarily mean that it will certainly fit to put on. Yes, in a charm pageant elegance is more info than convenience, but if you child is awkward in her gown then it might adversely influence her elegance pageant appearance.


Price  is another aspect that you ought to additionally consider. Yes, it is very important that your little girl gets an attractive beauty pageant gown, however you additionally have to see to it that you pick a gown that you can manage. There are too many scary stories associated with parents which shed their residences or their automobiles due to the fact that they ended up investing way too much money right into their kid’s mission to end up being a charm pageant queen or princess. This is a blunder that you will intend to try and also prevent making yourself. Actually, you may also want to think about searching for used appeal pageant dresses.

Although secondhand charm pageant outfits have this horrible ring to them, at least to some father and mothers, you could not have any other options if you get on a budget plan. You additionally have to keep in mind that numerous charm pageant dresses are only used once or twice as well as several are well looked after. Just what does this mean for you as well as your child? It means that you might be able to win a reasonably new elegance pageant gown without needing to go damaged doing so. You could be able to discover like-new elegance pageant outfits that cost half as long as the all new gowns do.


Why You Should Use Flat Iron to Straighten Your Hair

Hair straighteningWhen it comes to looking good, the first thing a person will notice is the type of clothes and shoes one is wearing. Apart from these, one will also look at other key aspects of grooming such as the physical appearance, their teeth and hair. For woman, taking care of your hair is very important and key to looking presentable at all times. To take care of your hair, one component that is required is flat iron. Flat irons accomplish more than simply straightening your hair and the choices are in abundance, so it can be a bit overwhelming when you’re attempting to make sense of what kind to purchase Flat irons are ideal for making your hair smooth and straight. Besides that, they’re also extremely useful styling tools, which can be utilized to create different and unique hairstyles including waves, flips and curls.

Top flat irons feature cutting edge technologies and furnish the users with the best styling. They maintain higher, steadier temperatures, typically are equipped with temperature controls along with better quality plates and more often than not convey desirable results.

When purchasing a flat iron, it’s crucial to take into account the kind of your hair and its length. Hair that is thick and loaded with texture can be wiry, uncontrollable or prone to tangling. A quality hair straightening iron is a certain requirement for rectifying thick or wavy hair since it can withstand the high temperatures and latest technology to straighten without any harm.

One of the most popular choices when it comes to flat irons is Ceramic irons. This version of hair straightener has been on the market for years now. They get heated to optimum temperatures, and they remain so till you require them to. As many hair experts would see it, Ceramic irons are one of the best alternatives for styling your hair. However, it is advisable to opt for fully ceramic plates rather than ceramic coated plates as the latter implies lesser quality in terms of straightening.

There is a host of alternatives which you will come across when shopping for hair straighteners. For that, you will most likely require some guidance and suggestions, so that you know where to start. However, you don’t need to fret about which hair straightener is the best of you as you will find plenty of tips and information about flat irons




How to Select a Hair Iron

Hair IronWhen it comes to women makeup, making a choice on what works and what doesn’t is always not an easy task. One thing that makes women get notices is how their hair looks like. Selecting a hair iron is not simply about walking into the nearest store and walking out with one or ordering online after being impressed with its features. Rather it is all about the quality and texture of your hair and what would be ideally suited for it. This is one reason why hair irons are not standardized. In fact you will be amazed at the range on offer. It is always advisable to take professional opinion before investing in a hair iron if you are not sure what will be best for your hair.

Ceramic Type

The first point to consider is the texture of your hair. Stand in front of a mirror and let a bunch of hair slip through your fingers. How does it feel to the touch? Is it thin and fine hair? You will then need one of the ceramic flat irons that are simply the best when it comes to smoothing out hair and reducing frizz. The heat of ceramics hold very well and the plates can achieve high temperatures. Here too you have a choice and can choose between ones with ceramic plates, ceramic coating, and tourmaline coated plates. Tourmaline is a gemstone with all the properties of ceramic.

However, one thing has to be kept in mind, to look good, you must work with makeup professionals who know how to deliver on their responsibilities. It is always a good idea to seek help from professionals because they have the required expertise. Heated irons can scorch hair and make a mess of your effort.

People with thick and coarse hair should consider titanium flat hair irons. These heat up faster than ceramic irons and have the property to hold heat for longer duration. The metal also has an iconic charge and this helps to quickly smoothen out coarse and thick hair without having to repeatedly go through the same process.

Size of the hair iron also matters a lot. For short hair, small thin flat irons are just perfect while large and wide irons with a bigger surface is good for long and thick hair.The moot point here is that select and buys a hair iron after a lot of careful thought only.


Insider Facts of Using Hair Irons

Hair IronLet’s be real; Men and women all want to look good and attractive at all times. When it comes to women, the challenge is even higher. Women look forward at all times to look good in terms of how they dress and appear. One thing that women struggle with is keeping their hair in top condition. A hair iron is an integral part of any woman’s make-up gear but not knowing how to use it properly can turn out to be disaster. It’s a matter of proper care of hair so certain facts should be known on how to optimize proper use of hair irons.

Fact 1

Use hair iron only on dry hair. If you try styling on wet or moist hair, the chances are that your hair will be “fried”. This will make it brittle which over time can break and leave you with damaged hair. If you are in a tearing hurry, blow-dry your hair before applying heated hair iron.

Fact 2

There is a general misconception that putting hair iron on high temperature will hasten the straightening process. For example, you might be having an interview to attend with a salon to quickly look your best. So what do you do? You put the iron on maximum heat. This is totally wrong. The highest setting can literally “fry” your hair leading to discoloration and breakages. Even the curliest hair can be straightened out at 400 degrees. This is more so for chemically treated hair and   already damaged hair that should be handled gently.

Fact 3

Start the straightening process before the iron has reached the maximum heat setting. Begin from the front where the hair is not very thick and then go to the back of the head where the density of hair is most. By this time the iron should have reached the desired temperature. Applying maximum heat to the front of the head can turn hair brittle.

Fact 4

Do not keep a hot iron at one place on your head however stubborn the curls might be. Glide it repeatedly through your hair. If you are not getting the required results, bunch your hair into small layers and treat each of them separately. That way, only a small section of troublesome curls will be treated and the whole head will not be affected.

Keep these things in mind while using hair irons. Much as they help you look chic and classy, not using them with care can be disastrous for your hair.